Alfred Leach is a well respected expert in strategic communications, crisis management and brand reputation. As a trusted advisor, he brings decades of experience working with C-suites and Boards. His career spans key positions of responsibility for transformation initiatives at Deloitte, Dun & Bradstreet, and The New York Times and global campaign work at Burson-Marsteller where he specialized in mergers & acquisitions and crisis management to the Fortune 500 across a spectrum of industries and world geographies. As an established business advisor, Alfred works with corporate executives across the globe to help them clarify a new vision and strategy for brands. Alfred is active in local community non-profit efforts related to affordable housing, food insecurity, and education.

Finn Winterson is Art Director at Throughline Communications and a Founding Member of the firm. A graduate of Pratt Institute with a BFA in Design and illustration, Finn has worked in a variety of business sectors, most notably at The New York Times where he served as Art Director of Marketing Services for 9 years. He integrates the holistic and strategic approach in which design functions as an important and key function within marketing and communications campaigns. He understands the vital role that imagery and design takes in telling corporate narratives. His multi-disciplinary talents span everything from advertising, print collateral, logos and brand identity/design standards, print graphics, and web design to on-site visual installations and environmental graphics. He is an award recipient in advertising design and visual communications, respectively, from the prestigious Art Director's Club of New York and the juried Communication Arts Award of Excellence, among others.

Liz is a PR and writing pro with 25+ years of experience across a wide range of verticals and a concentration in tech. She has worked with scores of platinum brands and helped to nurture many niche and rising brands across B2B segments. She has deep experience in brand positioning and product public relations, special events marketing, employee relations and professional development, and crisis communications. She’s also a senior-level strategic counselor, having advised global security firms through numerous cyberattacks in 2021 and 2022, and helped many other companies thwart crises with careful advance planning. She has guided multiple startup CEOs through early company challenges and roadmap decisions. As a key advisor to Samsung, Liz helped the company when its faced challenges with consumer audiences and didn’t have good relationships with trade press and product reviews were suffering. Liz started a product loan program, went in person to key outlets like Consumer Reports and CNET, and boosted their TV review profile. She also wrote and edited all TV and audio entertainment collateral, including press materials and CEO speeches, for all entertainment division press conferences for three years, in addition to managing events. For AT&T, Liz advised the brand when it was trying to woo business customers with specialized products, like business messaging, but kept losing ground to more creative mainstream apps. Liz led the team that wrote their internal and external collateral, created videos, a website, and other materials with a focus on their sales force - all in three sleepless months. Ask Liz about the time that she… Helped to put telemedicine startup doxy.me on the map during the early days of the pandemic, with media coverage that helped them scale and add key partnerships. Or, when she maintained media and analysts relationships through severe product shortages for Sharp Electronics, helping them to gain valuable ground quickly when manufacturing issues were resolved. Or when she helped IBM write their Environmental report - and ended up designing it, too. Or when she completed a 2-year search and rescue training course while with the U.S. Air Force Auxiliary - and got called to lead a successful 3-state search the next day. This range of experience has provided Liz with a focus and agility to assist clients with a wide range of challenges.

Jennifer (Jenny) Rider is a communications and thought leadership strategist, storyteller and content provider with 25+ years of experience. She crafts narratives for CEOs, organizations and brands that capture the attention of key audiences and cuts through. She specializes in "transformation communications," helping clients articulate innovation and disruption narratives that spotlight their industry leadership and progress in driving business and sustainability goals, and distinguish them from their peers. During her distinguished career, Jenny served as senior speechwriter at The New York Times Company, and Director of Corporate Public Relations at ABC, Inc. She has written for CEOs at leading Wall Street firms, multinational corporations, U.S. Presidential and Gubernatorial campaigns, and officials at the top echelon of government and politics. She began her career at CNN as producer of its top-rated financial news program, “MoneyWeek.” Jenny graduated from Phillips Academy Andover and Trinity College in Hartford, CT, and has a Masters in Creative Writing from Fairfield University.