Branding & Strategic
Communications for
Critical Inflection Points
We work alongside law firms, CEOs and Economic development Organizations to safeguard brand reputation, advance positive narratives and align stakeholders.
Aligning Communications With Legal Strategy
When engaged by outside counsel, we align communications with legal strategy to protect privilege, ensure accuracy, and mitigate reputational risk.
Areas of Expertise
• Business Restructuring
• CEO Transitions
• Corporate Malfeasance
• Corporate M+A
• Crisis Prep+Rapid Response
• Governance Issues
• Internal+External Investigations
• Litigation Support
• Proxy Communications+Activist Campaigns
• Special Situations
Supporting Leadership through transition
We support CEOs, Boards, and nonprofit leadership to achieve growth, build brand awareness and support strategic transitions with clarity, creativity and discipline.
Areas of Expertise
• Advisory Services
• Advertising
• Brand Identity
• Brand Marketing
• CEO Transition
• Corporate Communications
• Creative Services
• Editorial Services
• ESG Reports
• Event Planning
• Investor Communications
• Marketing Campaigns
• Media Relations
• Pre-IPO
• Post-Merger Integration
• Public Relations
• Reputation Management
• Stakeholder Engagement
advancing Economic Development initiatives
We support public-private partnerships, chambers of commerce, and economic development organizations with evidence-based strategies that advance projects, attract investment, and build community trust.
Areas of Expertise
• Annual Meeting Production
• Branding
• Business Investor Programs
• Community Affairs
• Crisis+Community Issues
• Economic Impact Marketing
• Media Relations
• Place Making Campaigns
• Public Affairs+Policy Support
• Vision Campaigns
Businesses and Organizations That Rely On Us.
USGA/PINEHURST
Securing
Economic
Development
Securing a Long-Term Economic
Development Win for North Carolina
Situation
The United States Golf Association and Pinehurst Resort pursued a major site selection and incentive recruitment initiative to bring new USGA facilities to Pinehurst, North Carolina, along with a series of five U.S. Open Championships over the next 30 years. Throughline Communications supported the deal by collaborating with Sanford Holshouser Economic Development Consulting on behalf of USGA and Pinehurst Resort.
Strategy
Throughline worked closely with Sanford Holshouser to interpret and convert complex economic and fiscal impact data into concise, comprehensible fundraising collateral. The strategy centered on visually making the USGA/Pinehurst deal value highly compelling to decision-makers by illustrating the connections and impact of championship frequency, new facilities, jobs, tourism, tax revenue, statewide brand exposure and long-term economic development opportunities.
Deliverables
• USGA + Pinehurst Resort economic impact fundraising collateral: Building a Unified Vision for Championship Golf in North Carolina
• Brand-aligned narrative connecting USGA’s long-term commitment to Pinehurst Resort and statewide economic impact
• Key message platform supporting site selection and incentive recruitment
• Talking points for use with state government, civic and community stakeholders
Outcome
• Positioned USGA’s long-term commitment to Pinehurst Resort as a major economic development and brand-reputation win for North Carolina
• Deal announcement generated favorable 1.0B readership/viewership media exposure
• Supported $18M General Assembly appropriation over 5 years through a grant agreement with NC Department of Commerce
• Strengthened deal alignment among USGA, Pinehurst Resort, state officials, Moore County, the Village of Pinehurst and the Golden LEAF Foundation